Experienced Search Strategy. A More Personal Approach.

Hi, I'm Layne.

I'm an SEO and AI search strategist and the founder of Digital Growth Solutions.

I've spent my career helping companies understand one deceptively complicated question:

My experience spans enterprise ecommerce, technical SEO, content strategy, organic growth, and the emerging world of AI-powered search.

I've worked on websites generating more than one million organic visits per month, developed search strategies across complex organizations, partnered with technical and marketing teams to solve large-scale SEO challenges, and built organic programs focused on turning visibility into measurable business results.

As search continues to evolve, my work has expanded beyond traditional SEO into Generative Engine Optimization (GEO) and AI search strategy, helping organizations understand how their brands appear across both search engines and AI-powered discovery.

Digital Growth Solutions brings that experience directly to companies looking for senior search expertise without the complexity of a traditional agency relationship.

Why I Started Digital Growth Solutions

I've seen firsthand how powerful organic search can be when it's treated as a business strategy rather than a checklist.

I've also seen the opposite.

• SEO teams buried in reports.
• Hundreds of recommendations with no clear priority.
• Content created because a keyword tool identified volume.
• Technical issues fixed without understanding whether they actually matter.
• And now, companies being told they need to completely reinvent their strategy because of AI.

I created Digital Growth Solutions to offer a different approach. One built around understanding the business first, using data to find the opportunities that matter, and giving teams clear recommendations they can actually execute.

No unnecessary complexity. No chasing tactics for the sake of SEO.

Just thoughtful search strategy built around meaningful growth.

Enterprise Experience. Hands-On Strategy.

My experience covers the different disciplines that have to work together for organic search to succeed.

Search Strategy Should Create Measurable Impact

The work behind Digital Growth Solutions is grounded in experience managing real search programs and solving real growth challenges.

Percentage figures reflect year over year growth. These results represent previous professional experience across different projects and organizations. Individual results vary based on business, market, competitive landscape, resources, and starting point.

Search Has Changed. The Fundamentals of Being Useful Haven't.

SEO has evolved dramatically, and AI is accelerating that change. But I don't believe the answer is abandoning everything we know about search.

• The strongest brands still need to understand what their customers are looking for.
• They still need websites that can be discovered and understood.
• They still need useful, credible content.
• They still need authority around the topics where they want to compete.
• And they still need to measure whether their work is creating meaningful business results.

What's changing is where discovery happens and how information is delivered. Customers may find your brand through a traditional Google result, an AI-generated answer, a recommendation, a comparison, or a conversation with an AI platform.

The job of modern search strategy is to understand that entire landscape.

That's the perspective Digital Growth Solutions brings to SEO and GEO.

How We Approach Every Engagement

Senior Expertise Without the Layers

Working with a large agency can mean your strategy passes through account managers, specialists, and multiple layers of communication before reaching the people doing the work.

Digital Growth Solutions is intentionally different. When you work with DGS, you work directly with the person developing your strategy.

That means:

• Direct communication.
• Senior-level attention.
• Recommendations grounded in your actual business.
• Faster collaboration with your internal teams.
• A partner who understands both the strategy and the details behind it.

For companies that already have talented marketing, content, or development teams, this model can provide the specialized search expertise they need without adding another large agency relationship.

Where Digital Growth Solutions Can Help

Whether you need to diagnose an existing problem or build a strategy for what's next, engagements can be tailored around where your team needs the most support.